What is Backlink:
A backlink is simply a link from one site to another. Search engines like Google use a backlink as a ranking signal because when one website links to another, it means the content deserves attention. High-quality backlinks can help improve your site’s ranking and visibility in search engine results (SEO).
How Do Backlinks Work?
Backlinks play an important role in the search engine algorithm, SEO and your overall development strategy for your site.
The easiest way to think about backlinks is to communicate between websites.
For example, Nandy is a blogger, and he writes a very interesting article about a gaming event.
Another blogger, Cobra, cites Nandy’s article when he shares his point of view. As he writes about this topic on his famous online magazine site, this creates a backlink to Nandy’s post.
Since the online magazine is popular, many other sites will link to its article. This increases the credibility of the online magazine, and Nandy’s article also receives a valuable backlink from an authoritative site.
This is basically a win-win option.
Types of Backlinks:
There are two main types of backlinks, and one is more valuable than the other. Let’s take a quick look at each of them and how they affect your site.
They do not transfer any value from one site to another. Therefore, as a rule, they do not help to improve the ranking or visibility of the search.
Dofollow links are the type of backlinks everyone wants. Just keep in mind that those who come from reputable sites have the greatest value. This type of backlink can help improve your search engine rankings.
However, there are links that are considered bad or “toxic.” These links come from suspicious sites or are obtained by violating the terms of service by the search engine.
This can lead to Google fining or even de-indexing your site. Remember, this is not about the number of backlinks, but about quality, which affects the rating.
How to Get Backlinks?
Creating backlinks to your website takes time and effort. Here are 7 easy ways to start creating quality backlinks for your site.
- Add links to your site in your profiles on social networks.
- Search Google for a message that has already been rated, and then improve and expand it.
- Create posts on the list, how-to posts, why posts, infographics, or posts with embedded videos. These formats usually receive more backlinks than standard messages.
- Write the final leadership posts. These are very long posts containing several thousand words and covering all aspects of the topic.
- Write guest posts on other blogs and sites
- Contact influential people in your niche or industry and tell them about an article on your site that they may want to link to.
- Interview with influential people in your industry and send them a link, no doubt they will link to your site.
You can also start conducting competitive research on backlinks. To do this, you need to see the backlinks of your competitors who have a good rating.
A backlink tool such as SEMrush can help you find these links, so you can start targeting these domains as part of your own link building strategy.
How Can I Check My Backlinks?
There are various backlink monitoring tools that allow you to check backlinks on your site, including Google Search Console, SEMRush, Ahrefs, etc.
Keeping track of your backlinks is very important. Google’s Webmaster Guidelines require toxic site owners to remove their links from your site. If you do not, then Google may find your site and your page rank will begin to fall in the search results.